USAID, SLTDA launch scheme to boost tourism
View(s):
The New Niche Tourism Categories shortly after they were unveiled by USAID Mission Director Gabrial Grau (3rd from left) and Director General, Ministry of Tourism and Lands, Ms Suranga Vithanage (4th from left). Others pictured are (L-R) Ms Reneera Paul, (USAID); Glenn Mackenzie-Frazer, Chief of Party, USAID-IPOP Project; Upali Rathnayake, Deputy Director-General, SLTDA; Krishantha Fernando, General Manager, SLCB and Dr. Michelle Pinkowski Project Director, USAID-IPOP Project
The United States Agency for International Development (USAID) and Sri Lanka Tourism Development Authority (SLTDA) recently launched a new strategy to reenergise the critical tourism sector by promoting a dozen new sustainable niche tourism categories, according to an agency media release.
The launch of this strategy is a strong step forward in USAID’s Indo-Pacific Opportunity Project (IPOP), and it will further support SLTDA to bring niche tourism businesses into the formal sector and help define outreach efforts going forward.
Tourism is critical to Sri Lanka’s economy as it exits the pandemic and deals with its internal economic crisis. Pre-pandemic tourism represented 12 per cent of the country’s GDP, generating US $4.3 billion in revenue in 2018.
“The increase in tourist arrivals this year in Sri Lanka is noteworthy,” said Gabriel Grau, USAID Mission Director to Sri Lanka and Maldives at a special launch event recently at The Barnhouse in Panadura. She added, “It shows that Sri Lanka is again ready to realise its full potential as a global tourist destination, following years of downturn due to COVID-19 and the economic crisis.”
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