The Shift in Startup Dynamics: Moving Beyond Scalability
View(s):In the realm of startups, there has been a notable transformation coined by Graham as “doing things that don’t scale.” This concept arises from the fact that startups are inherently associated with the idea of having a scalable technology. However, there has been a shift in recent times that prompts us to question what has changed.
Engaging in the Startup Scene
Undoubtedly, the allure of doing a startup has gained significant popularity, as evidenced by the emergence of “entrepreneurship” programmes in universities. Yet, within this wave of enthusiasm, there exists a distinction between those who genuinely embark on the startup journey and those who merely play at being a startup.
At the heart of every startup lies the need to acquire users. Genuine startups go to great lengths to obtain users, even resorting to unconventional methods such as personally visiting potential users’ homes, akin to the approach of a missionary. They sit with them, offering hands-on assistance in setting up the service on their computers. On the other hand, those who play at being a startup simply send a link to their service, assuming that users will take the necessary steps on their own.
Interestingly, the act of personally engaging with individuals and imploring them to try a service was not always considered uncool. In the early days, entrepreneurs would approach people on the streets like street vendors, enticing them with samples of their products, physically showcasing their offerings, providing immediate discounts, and maintaining direct eye contact. The more assertive ones would even place their goods directly into customers’ bags. So, what has changed over time?
Undoubtedly, technology has added convenience and created a sense of distance between individuals. However, the users on the receiving end of these technological advancements still crave personal attention. As a newborn startup with everything to gain and nothing to lose, why not provide them with that personal touch?
In essence, the shift lies in recognizing the value of connecting with users on a personal level, rather than relying solely on technology-mediated interactions. While scalability remains crucial, it is equally important to remember that users desire a sense of genuine human engagement. Therefore, as startups navigate this evolving landscape, it becomes imperative to strike a balance between leveraging technology for scalability and embracing personal attention to meet the needs and desires of their users.
-W.M.T.S Silva
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