32% households sold their assets to live - Dr Rohantha Athukorala
View(s):A latest research study done by LIRNE Asia in a representative sample across ten thousand households in four hundred GN divisions and a qualitative study of four hundred people across thirteen districts has revealed the challenging reality of a Sri Lankan household said Dr Rohantha Athukorala who was the key note speaker at the recently concluded ‘Smart Consumer’ webinar conducted by Samsung Sri Lanka and Ceylon Chamber of Commerce.
Dr Rohantha Athukorala - Key note speaker at Smart Consumer webinar
“There are almost 7 million people who slipped to the poverty belt which is 31% of the population which had increased from three million that existed in 2019”. The situation is very serious and must be addressed by the government with targeted social net programme than the current alleged politically mooted Samurdhi programme said Athukorala. When 32% of the households sold their household assets to live which included their refrigerator or motor cycle whilst 50% had to reach up to their savings to pay for their day to day expenditure, companies must understand the changing mindset of a ‘consumer purchasing process’ to survive in business he opinioned.
In this backdrop, a smart consumer of today cannot make any mistakes when they buy a product or service. They are more vigilant to data, they are more focussed to credibility of where they buy products and services and go to detail on warranties and service agreements before purchase. We have to understand the changing dynamics of a consumer given the man made disaster we have created in the Sri Lankan economy said Dr Athukorala who heads the leading Artificial Intelligence Company in South Asia for brand mapping Clootrack Software Labs- Sri Lanka, Maldives and Pakistan.
Post the key note a panel discussion took place with CEO of Singer Mahesh Wijewardena, Executive Director Softlogic Sri Lanka Rajan Perera and Chief Manager Parts Samsung Sri Lanka Thushara Rathnaweera.
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