#LPL2023 racks up over 60 million views as TikTok
TikTok announced its partnership with skyfair.news Lanka Premier League (LPL) 2023 as the official content partner. The partnership allowed fans to celebrate LPL’s unforgettable moments together on the platform using the hashtag #LPL2023, which has already garnered over 60 million views to date.
In this LPL 4, 15 matches were scheduled to be played in Colombo and Kandy from July 30 and TikTok users got the opportunity to engage and generate content on the platform that now has more than one billion active users across the globe.
This partnership came as TikTok aimed to cement its position as the perfect platform for cricket fandom in Sri Lanka. Furthermore, Lanka Premier League’s commitment to delivering top tier cricket and nurturing young talent aligns perfectly with TikTok’s mission of bringing fans across the island nation together to celebrate, engage, and create a community around the most exciting moments in cricket.