Design thinking for value creation
View(s):Introduction: Design thinking is an ideology supported by an accompanying process. A complete definition requires an understanding of both. The design thinking ideology asserts that a hands-on, user-centric approach to problem solving can lead to innovation, and innovation can lead to differentiation and a competitive advantage. This hands-on, user-centric approach is defined by the design thinking process and comprises 6 distinct phases, as defined and illustrated below. Not having a proper understanding of design thinking would create problems in advertising companies and in-house design hubs of brand manufacturing companies as the designers would only think of an innovative design from a more of an inside-out perspective where the design that is created expected to be accepted by the consumers. Whereas in design thinking, there is an element of empathy that comes to play to understand the psyche of the consumer, which is a more of an outside-in approachas opposed to the previous technique.
History of Design Thinking
A prevalent misperception is that design thinking is novel. Design has been used for a very long time; the results of design processes include monuments, bridges, cars, and subway systems. Good designers have always built meaningful and practical solutions by using a human-centric creative approach.
Charles and Ray Eames, a husband and wife design team, used a process known as “learning by doing” to explore a variety of demands and limitations in the early 1900s before creating the Eames chairs, which are still in production today, seventy years later. Dressmaker Jean Muir gained notoriety in the 1960s for her “common sense” approach to fashion, emphasising both the garments’ tactile quality and external appearance. In their day, these designers were trailblazers. Their methods might be seen as pioneering instances of design thinking since they all gained a profound awareness of the wants and lifestyles of their users. Milton Glaser, the creator of the well-known I
HitAd.lk is the best and biggest mobile phone market in Sri Lanka, and we guarantee you will find what you need here from our extensive listing of mobile phones for sale in Sri Lanka. Whether it’s a budget-priced smartphone for communication, or higher end features with advanced connectivity, there are many different options from which to choose from on our site!