Sunday Times 2
Sri Lanka participates in programme to alleviate global hunger
View(s):The US Soybean Export Council (USSEC) hosted CrushCon and HungerCon in Dubai, UAE from December 12-14. CrushCon focused on the imperative role trade plays in collectively meeting the goal of food and nutrition security. Events like CrushCon and HungerCon underscore the need to meet South Asia’s rapidly growing demand for protein through sustainable practices.
Discussions at the event revolved around building trust, creating resilient supply chains, fostering economic growth, implementing sustainability practices, and the role US soybeans play in global food systems. With a participation of more than 130 industry leaders across the soy value chain from Bangladesh, India, Pakistan, Nepal, Sri Lanka, and the US,
the importance of South Asia’s need for meeting its food and nutrition security was highlighted at the event.
Sri Lanka Panel led by Dr Athula Mahagamage (Extreme Left)
The Sri Lankan delegation was led by USSEC’S Country Team Lead Dr Athula Mahagamage, who also moderated Sri Lanka’s panel discussions. M S Shafeek, M Imthizam wahid, Dilshan Wewita, Zaffar Jewunjee, Noordeen Sethwala, K Eranga Dishan representing the national level in the poultry sector participated in panel discussions on Sri Lanka’s rebound from challenges within the poultry and livestock sectors.
The speaker line-up included Jim Sutter, CEO USSEC, Stan Born, Chairman USSEC, Kevin Roepke, Regional Director-SAASSA USSEC, Jack Bobo, Director, Food Systems Institute University of Nottingham, Mac Marshall, Vice President-Market Intelligence, United Soybean Board, Takmila Shahid, S&P Global Platts, Mathew Clark, Founder, The FeedGuys, Darin Friedrichs, Founder, Sitonia Consulting and more.
USSEC focuses on differentiating, elevating preference, and attaining market access for the use of US Soy for human consumption, aquaculture, and livestock feed in over 80 countries.