Hela Apparel acquires major UK apparel brand licensing house
View(s):The company, which currently trades under the name Focus Brands, is a market leader in the design, sourcing, distribution and promotion of sports fashion and lifestyle apparel brands. It currently holds exclusive licensing agreements for the design and distribution of a number of major apparel brands, including Ellesse and Nautica, in the UK, European Union and other global markets. Hela has acquired a 100 per cent shareholding in the company from JD Sports Fashion PLC, one of the world’s leading global omnichannel retailers of sports, fashion, and outdoor brands, the Sri Lankan company said in a media release.
Through the acquisition, Hela has taken the first major step in its strategy to become a fully vertically integrated service provider for the apparel sector. Focus Brands will form the basis for the organisation’s new brand licensing division, which will initially operate independently of the existing apparel manufacturing business. The transaction also marks the first time a Sri Lankan apparel manufacturer has acquired a brand management company in one of its key markets, moving Hela significantly closer to its end customer and expanding its range of services to brand marketing and distribution.
On the acquisition, A. R. Rasiah, Chairman of Hela Apparel Holdings PLC, said, “The addition of Focus Brands to the Hela Group is a watershed moment for us as an organisation. We see immense potential to build significant synergies with our existing manufacturing business, supported by the addition of a Focus Brands well-experienced team of over 200 who have a proven track record of successfully growing major apparel brands. We intend to leverage their renowned design, product development, marketing, and distribution capabilities to further elevate Hela’s offering to its existing customers across the industry.”
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