Ceylinco Life crowned Sri Lanka’s most popular life insurer for 18th year
View(s):Ceylinco Life was crowned the most popular life insurance company in Sri Lanka for a record 18th consecutive year in 2024 at the SLIM Kantar Peoples Awards presented by the Sri Lanka Institute of Marketing recently.
The SLIM Kantar award is based on consumer preferences as determined by the results of a survey instead of by a panel of judges, making it a true reflection of popular sentiment. Ceylinco Life stands out as the only company in Sri Lanka’s life insurance sector win the award every year since the inception of the awards programme.
Commenting on this award, Ceylinco Life Deputy Chief Operating Officer Samitha Hemachandra said (in a media release): “Customer sentiment is the most important element in the success of any business, and to be the people’s choice for 18 years in a row is an amazing achievement in consistency. Our two decades of market leadership is based on the trust and confidence of our customers, and it is logical that Ceylinco Life has been the winner of the Peoples Award in that period.”
The purpose of the Peoples Awards is to reward and recognise brands and personalities that are closest to the hearts of the Sri Lankan people. A hallmark awards event of the Sri Lanka Institute of Marketing, the awards programme is the result of a collaboration between the Institute and Kantar Group, UK.
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