SLCB launches maiden Southern MICE Expo 2024
View(s):The Sri Lanka Convention Bureau (SLCB) is organising the Southern MICE Expo 2024, scheduled to take place from May 27 to 31st, 2024.
This is aimed at positioning the Southern Region as a destination for Meetings, Incentives, Conferences, and Exhibitions & Events (MICE), offering a unique platform for international MICE agents and media professionals to discover its vast potential, SLCB said in a media release.
Following the success of the Colombo MICE Expo and the positive response from the Northern MICE Expo, the Southern Region has also been identified as an ideal hub for business tourism.
Thisum Jayasuriya, Chairman of the Sri Lanka Convention Bureau, said the Southern Region, with its distinctive blend of vibrant culture and coastal beauty, provides an idyllic MICE destination – with immense potential to reach the world through people’s social media feeds.
“We have started hosting expos in various parts of the island not only to highlight that particular region but also to facilitate in uplifting the local economy. We are moving away from the traditional way of doing things and offering more immersive experiences that include local businesses and communities. The SLCB extends its fullest support to any international agent who is interested in participating in this event,” he said.
B2B meetings will facilitate meaningful connections between local MICE service providers, including hotels, venue providers, and operators, and the attending buyers. To encourage participation, the SLCB is offering a subsidised package to MICE operators and travel agents who are based in Colombo, inviting them to explore the Southern Region and engage in the B2B sessions during the expo.
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