Southern MICE Expo 2024 in May
View(s):It is aimed at positioning Sri Lanka’s southern region as a prime destination for Meetings, Incentives, Conferences, Exhibitions and Events (MICE).
A statement by the organisers said the SLCB has invited 115 MICE buyers, along with media representatives from various international markets to be present at Southern MICE Expo 2024. The invitation includes India, China, Pakistan, Germany, Russia, France, the UK, Turkey, UAE, Bangladesh, Qatar, Malaysia, Japan, Iran and Singapore.
The event will provide networking opportunities, including business forum, B2B, theme night and the familiarization tour of the Southern region. Southern MICE Expo will provide an opportunity to local vendors to establish partnerships with their foreign counterparts.
At the launch event, Minister of Tourism, Lands, Sports and Youth Affairs Harin Fernando said the event aspires to bring stakeholders together and serve as a gateway to unparalleled MICE experiences in Sri Lanka, supporting local economies and leaving a lasting impact on guests and event hosts.
Discussing the significance and scope of the event, Thisum Jayasuriya – Chairman of the SLCB said, “The Southern Region, with its distinctive blend of vibrant culture and coastal beauty, provides an idyllic MICE destination – with immense potential to reach the world through people’s social media feeds. Additionally, with sustainability being at the core of what we do, our focus lies in uplifting local economies and leaving a lasting and prosperous impact on local businesses.”
He said they have started hosting expos in various parts of the island not only to highlight that particular region but also to facilitate uplifting local economies.
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