SLCB promotes MICE tourism among southern hotels
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The state-owned Sri Lanka Convention Bureau (SLCB) recently concluded the Southern Hoteliers Training Programme on MICE Tourism on May 8 at the Occidental Eden Beruwala.
This is one of a series of training programmes that had been organised by SLCB in many parts of the country during the past few years. This particular MICE Tourism training programme was organised in order to create awareness on MICE Tourism among the southern hoteliers and for them to geared up for the upcoming Southern MICE EXPO 2024 to be held on May 27-31. Expo will be attended by more than 100 hosted buyers across the globe and also 15 international media, the SLCB said in a media release.
This programme was attended by nearly 50 participants from 20 hotels in the southern coastal belt.
The first session on “Presentation skills in pitching for events to your hotel” was done by Ms. Shyana Jayalath who is a marketer and a communicator, which was followed by an informative session by Pradeep Ratnayake, Director Tourist Police on “What support the Sri Lanka Police could offer when organising events”.
“How to increase your revenue with MICE/Business Events” was done by Ziyan Ameen, General Manager, Conventions and Exhibitions Division of Aitken Spence Travels (Pvt) Ltd. Sibi Mathew, General Manager of Taj Bentota did an experience-sharing session on handling successful business events.
This event also consisted of a practical working group session on “Identifying an Event to position the Southern Region as a MICE hub”. Participants came out with many interesting and creative MICE Experiences that South of Sri Lanka can offer to the MICE traveller.
All participants were awarded with a certificate of participation issued by the Sri Lanka Convention Bureau. The event wrapped up with closing remarks from Ms. Kumudu Hennedige, Manager Research Development and Training of Sri Lanka Convention Bureau.
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