Siddhalepa enters Gulf with Sri Lankan herbal remedies
View(s):The first ever promotion of Sri Lankan Indigenous medical system, `Hela Wedakama-Ayurveda` was launched in the United Arab Emirates by leading Sri Lankan traditional Ayurveda company, Siddhalepa Ayurveda at Novotel Hotel, World Trade Centre, Dubai at the Arab Travel Mart 2024.
The launch was initiated by Siddhalepa Ayurveda Health Resort as the kick-off session of the awareness campaign targeting the health-conscious travellers of the Gulf Cooperation Council (GCC) region. A special promotional campaign is to be planned with the partnership of SriLankan Airlines, travel trade and media partners of the GCC to reach the length and breadth of the GCC region, the Sri Lankan company said in a media release.
The main presentation of the session was conducted by Asoka Hettigoda, Chairman and Managing Director of Siddhalepa Ayurveda Health Resort (as well as Hettigoda Group of Companies). Mr. Hettigoda explained how Siddhalepa grew from the grass-root level and entered Switzerland first in 1934. Further, he added presently Siddhalepa has attracted visitors from various parts of the world while exporting its authentic Ayurveda products to more than 40 countries.
Currently, Siddhalepa Ayurveda Health Resort aided by Siddhalepa Hospital is patronised by visitors not only for their relaxation treatment but also medicament for various body abnormalities.
The launch was well attended by 45 professionals comprising Arabian travel trade members and media based in the GCC region. Siddhalepa Ayurveda Health Resort also plans to conduct a series of familiarisation visits for the travel trade and media of the GCC region in the coming months.
Australia`s Market Development Facility (MDF) collaborated with Siddhalepa to support its expansion into growing frontier markets in the GCC region, marking a significant move towards diversifying the source markets for Sri Lanka`s wellness tourism industry. Following the successful launch at the 2024 ATM, Siddhalepa and MDF will continue to work together on advancing and executing marketing and promotion efforts around the new market entry and growth. The special promotion is expected to target Saudi Arabia, UAE, Abu Dhabi, Qatar and Oman.
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