Sunday Times 2
Homerun concludes second edition of its ‘Mav Diriya’ initiative to empower women
View(s):The country’s oldest stationary brand, Homerun, conducted the second ‘Homerun Mav Diriya’ on April 3, at the Elpitiya Ananda Central College. This women’s empowerment entrepreneurship initiative supports mothers through home-based entrepreneurship to create a positive impact on their lives and the well-being of their families and communities.
10 mothers received seed capital of up to Rs100,000 to support their self-employment ventures, such as apparel manufacturing, poultry farming, mushroom cultivation and more. In the first edition of the programme 50 women were provided comprehensive training on financial planning, business basics, self-development, product promotions etc. After evaluating their proposals, Homerun selected 10 to receive seed capital in the second edition.
Mothers interested in submitting business proposals can find the necessary details printed on the back of all Homerun product packaging.
The program was inaugurated with the signing of a memorandum of understanding between Homerun and the Ministry of Women and Child Affairs to collaborate on selecting, training and supporting women entrepreneurs from across the country.
Established in 1959, Homerun manufactures a range of products including pastels, pencils, colour pencils and books.