Dentsu triumphs as the Most Effective Agency Network in Sri Lanka
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Dentsu, in an era defined by integration and collaboration, has achieved a hat trick, securing the #1 spot in the EFFIE Global Agency Networks ranking as the Most Effective Agency for
Sri Lanka for the third consecutive year.
This achievement is thanks to the exceptional efforts of Dentsu Communications and Dentsu Grant, the agency proclaimed in a media release.
The local agency has once again topped all other Dentsu agencies globally in the Effie Index 2023, showcasing the most effective agencies, marketers, brands, networks, and holding companies worldwide, based on data from Effie Awards competitions across the globe. This is a testament to the agency’s commitment to effective creativity and strategic excellence.
This outstanding achievement underscores Dentsu’s dedication to innovation and strategic brilliance. The agency celebrates the hard work of its teams, with special acknowledgment to the Dentsu Communications team for their exceptional contributions, supported by the Dentsu Grant media team, which collectively led to this prestigious honour.
Ms. Neela Marikkar, Chairperson of all the Dentsu Grant Group Companies, said, “This recognition reflects our team’s relentless pursuit of excellence and their ability to deliver impactful results for our clients. At our agency, we believe in fostering a culture of innovation, exploring new ways to engage consumers that brings results for our clients, allowing us to stay ahead in a competitive industry. I am incredibly proud of our team’s achievements and grateful to our clients for their continued trust and partnership. Together, we are shaping the future of advertising in Sri Lanka and beyond.”
Chamith Buthgamuwa, Vice President of Dentsu Communications, added, “In these challenging economic times, brands need campaigns that maximise their marketing budgets and deliver higher ROI. At Dentsu Sri Lanka, we have tackled this head-on, consistently producing some of the most talked-about campaigns in the industry. Over the past three years, we have identified gaming as a blue ocean for brands and focused our efforts on this dynamic sector. By encouraging clients to shift portions of their social budgets towards gaming, we’ve delivered exceptional ROI and engaged a highly interactive and passionate audience. Our success, consistently being ranked #1 in Sri Lanka, reflects our unwavering commitment to innovation, strategic execution, and delivering real value for our clients.”
Bakmee Perera, Director of Communications Planning and Media Strategy at Dentsu Grant Group, stated, “Our consistent success is rooted in a deep understanding of media landscapes and consumer behaviour. By leveraging data-driven insights and embracing innovative media strategies, we have been able to create highly effective campaigns that resonate with audiences and drive results for our clients.”
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