Kotler Impacts Sri Lanka and Maldives
View(s):
The most-read and cited marketing book worldwide is called Essentials of Modern Marketing. Professor Philip Kotler, who is regarded as the founding father of modern marketing, was the initial author of this book. The great thing about this book is that, unlike other marketing books that just touch on a few parts of the subject, it covers every angle thoroughly, leaving no room for other books to fill in the blanks. It has started to resemble a marketing handbook for the same purpose.
Given the abundance of writings on the topic, marketing books are bound to be questioned. But a lot of them are either too long, too hard to understand, or unrelated to actual decision-making. In light of this, the goal of this book is to address current marketing in a way that is as concise and easily understood as possible, while yet conveying the core ideas and supporting the application of this information to actual decision-making scenarios. It focuses on the fundamental knowledge of marketing that practitioners and students around the world need to know. The first edition,
co-authored by eleven
worldwide specialists, is crammed with examples and success stories tailored to individual markets.
Professor Kotler has made below remarks on his world-famous book as follow:
” Most marketing textbooks deal exclusively with the operational aspect of marketing or the strategic part. This modern marketing book not only integrates all relevant aspects of marketing but also structures them in such a way, that both practitioners and students acquire a comprehensive and holistic overview, of how it all fits together. This is achieved by the structure of the book which follows the marketing planning and decision-making process inside the enterprise.”
Sri Lanka and Maldives Edition of THE ESSENTIALS OF MODERN MARKETING
Teachers and students in Sri Lanka have been referring to the international edition of the EOMM for more than 20 years. The case studies and examples used in the book were all from the West, therefore they occasionally didn’t match with the local setting. As such, it is essential to immerse oneself in local market-based marketing case studies when studying marketing. It’s the only way we can comprehend the applicability of a notion in a particular situation. When a student first starts working, it may be challenging for him to understand the concept due to the dysconnectivity between the concept and the context. Undoubtedly this will also be a good platform for brands to get into the minds of the future marketers at the early stages of their education which will last long as they grow older and become responsible consumers.
There is no doubt, that this opportunity will pave the way for many Sri Lankan brands to get highlighted in the international arena and also to make an impact on the lifelong learners of marketing. It will be good to see as many case studies as possible to be seen on this book from Sri Lankan brands’ perspective.
HitAd.lk is the best and biggest mobile phone market in Sri Lanka, and we guarantee you will find what you need here from our extensive listing of mobile phones for sale in Sri Lanka. Whether it’s a budget-priced smartphone for communication, or higher end features with advanced connectivity, there are many different options from which to choose from on our site!