Hela, Authentic Brands in Outerwear Partnership for Reebok
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Authentic Brands Group (Authentic), a global brand development, marketing, and entertainment platform, has announced a long-term partnership with Focus Brands, the brand licensing division of Colombo-based Hela Apparel Holdings PLC, for Reebok. Through the partnership, Focus Brands will design, manufacture and distribute
Reebok-branded outerwear products across the UK and Europe.
Focus Brands will serve as Reebok’s partner in the UK and Europe for its outerwear category, which covers a wide range of products for men, women, and kids, including outdoor jackets, soft shells, bonded fleeces and padded jackets. The products will be sold across speciality retailers, department stores and e-commerce platforms in the region.
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