Lava official inbound sponsor of Sri Lankan cricket team for Indian Series
Lava International Ltd., the leading Indian smartphone brand with a significant presence in Sri Lanka, is confirmed as the Official Inbound Sponsor of the Sri Lankan cricket team. This partnership is in line with Lava’s commitment to celebrate the sport and connect the cricket aficionados across the globe with the spirit of the game. Lava is the official sponsor of the Sri Lankan jersey in the upcoming Sri Lanka vs India T20 and ODI series.
At the unveiling event, Gerald Vanderwall, Managing Director of Universal Business Solutions and Official Distributor of Lava Mobiles in Sri Lanka handed over the jersey to the Sri Lankan captain Charith Asalanka.
“Cricket is a celebrated sport across the globe but in South Asian countries it is a religion. At Lava we have a strong focus on engaging our audiences with experiences that educates, empowers and entertains them. This association is in line with our consumer-first strategy to edge a stronger connect with the consumers, embrace their enthusiasm and love for the sport from the region as we bolster our presence in Sri Lanka,” stated Rahul Birendra Singh, the General Manager, International Business of Lava International.
As the third largest feature phone player globally, Lava International has consistently championed the cause of playing sports watching accessible to the masses through affordable phones. The upcoming sponsorship aligns with this vision, celebrating the spirit of cricket and driving positivity and enthusiasm among fans across the globe.
The Sri Lankan team will be seen wearing this jersey in all their official matches, T20 and ODI starting July 27. With this partnership, Lava aims to celebrate the spirit of game, transcending all barriers to build a stronger connect with the young audiences globally.