Santani-MDF partnership transforms cultural tourism landscape
View(s):Santani Wellness Resort has announced a partnership with the Australian Government-funded Market Development Facility (MDF), marking a transformative milestone in the development of Sri Lanka’s cultural tourism. This strategic collaboration aims to create an innovative, sustainable tourism product that showcases the rich cultural and wellness heritage of Sri Lanka, positioning the island nation as a premier destination for discerning global travellers, the resort said in a media release.
Australian High Commissioner to Sri Lanka, Paul Stephens said: “Australia is proud to support the recovery of Sri Lanka’s tourism sector through partnerships like the one between Santani and MDF. We are committed to building inclusive business models that strengthen sustainable practices, preserve cultural heritage, and promote long-term growth in Sri Lanka’s tourism industry.”
From left - Ruchira De Silva, Business Adviser MDF; Sonali Silva, Head of CSR and Sustainability Santani; Vickum Nawagamuwage CEO and Founder Santani; Subraja Subramaniam, Deputy Country Director MDF; and Dhyresh Mendis, Director of Brands Santani.
Santani Wellness Resort, celebrated for its pioneering approach to wellness and hospitality, sees this partnership as a pivotal opportunity to elevate its mission of delivering unparalleled guest experiences while preserving and promoting Sri Lanka’s unique cultural traditions and healing practices.
“This partnership marks a significant milestone for Santani and Sri Lanka, enabling us to create a new cultural tourism product that is sustainable, and expands the wellness offerings of Sri Lanka. Together, we will redefine excellence and innovation, offering guests an unparalleled experience while preserving the rich cultural and healing heritage of Sri Lanka,” said Vickum Nawagamuwage, Founder of Santani.
Maryam Piracha, MDF Country Director, Sri Lanka said: “The partnership between Santani and MDF is a transformative alliance that will support Sri Lanka’s tourism sector. The union of Santani’s wellness programmes with MDF’s sustainable development expertise, aims to create immersive cultural tourism experiences. This initiative will support local artisans, preserve traditional practices, and position Sri Lanka as a premier destination for travellers seeking meaningful, eco-friendly journeys. We are confident that this initiative will encourage the industry to create innovative business strategies and new avenues that encourage wellness practices within the sustainable tourism space.”
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