Casio’s ongoing efforts to safeguard consumer interests
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Counterfeit watches.
Casio Computer Co. Ltd, headquartered in Japan recently got a significant enforcement action conducted in Sri Lanka as part of the Casio Group’s IP Enforcement Policy to combat the escalating issue of Casio’s counterfeits in the Sri Lankan market and protect its valued consumers.
In a recent coordinated effort alongside Casio India, raids were conducted by Colombo Crime Division (CCD) simultaneously at three locations of one of the largest retail stores in Sri Lanka in March 2024. These locations included two outlets of the retail store and its warehouse, where counterfeit Casio watches, primarily G-SHOCK timepieces were found. The operation resulted in the seizure of several counterfeit watches and representatives of the accused entity were taken into custody for further legal proceedings. Subsequently, the entity pleaded guilty in the matters and fines were imposed, the company said in a media release.
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