Sri Lanka Tourism grows in confidence
Sri Lanka Tourism on Friday announced their achievements of welcoming 1.2 million visitors to the country by August 14 and plans of launching campaigns in key markets to generate increased numbers for the next winter season.
The main markets that generated these numbers were identified as India, Russia, UK, China and Germany. A few new markets have also been identified like Australia and the US, officials said at a media briefing.
From left - Shiranthi Peris - Chairman SLITHM (Hotel School), Chalaka Gajabahu - Chairman Sri Lanka Tourism Promotion Bureau (SLTPB) and Nalin Perera -Managing Director SLTPB. Pic by M.A. Pushpa Kumara.
Tourism authorities are confident of achieving the target of 2.3 million arrivals this year and aim to target 3 million next year following the PR and digital campaigns scheduled to kick off this September.
The first phase of the campaign will be held during the second week of September targeting the main markets of UK, France, Germany, China and India. An investment of Rs.1.6 billion will be allocated for this purpose with Rs.600 million to be spent on the PR campaign and Rs.1 billion on the digital campaign.
The authorities are currently calling for tenders to schedule the second stage of the PR and digital campaign to be held in the markets of Russia, Australia, Scandinavia and the UAE. In this stage of the campaign the authorities will be allocating Rs.450 million for the PR campaign and Rs.750 million for the digital campaign.
In addition an Asian Development Bank funded information application will be launched in October that will provide a wide range of information for tourists visiting the country.
The “Seeing is Believing” campaign launched that generated over US$550 million worth of media publicity for Sri Lanka Tourism soon after the economic crisis, which continued into 2024 with 58 foreign media including travel influencers and bloggers visiting the country.
One of the main promotional activity were the 16 international travel shows such as ITB-Germany, FITU-Spain, ATM-Dubai, IFTM- France, SATTE – India, BIT- Milan, GITF – Chin, among others that were attended along with the local travel industry. There were also 16 roadshows organized in India, China, Australia and Turkey.
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