CEAT unveils another radial masterpiece
View(s):CEAT Kelani Holdings has reinforced its status as a big-league player in the tyre industry with the launch of a new radial segment for high-end SUVs battling Sri Lanka’s roads and tracks.
Designed, engineered and tested in the company’s state-of-the-art R&D Centre in Frankfurt, Germany, the CEAT Czar HT (265/65 R 17) is manufactured for Toyota Land Cruiser Prado 120 and Prado 150, Toyota Hilux and Mitsubishi Montero – vehicles that demand high performance both on and off road, the company said in a media release.
“This latest masterpiece in radial tyre design and build from our manufacturing plant in Kelaniya is an exciting addition to our portfolio,” CEAT Kelani Chief Operating Officer Shamal Gunawardene said. “It caters to a discerning customer segment that looks for exceptional control, comfort, safety and endurance, characteristics that are hallmarks of CEAT SUV radials. We expect the new tyre to be a formidable competitor for the imported tyre brands that dominate this segment.”
The CEAT Czar HT 265/65 R 17 tyre features special tread groove profiling, an aggressive tread pattern and 3-dimensional sipes with a tiger paw footprint for better control and cornering stability. A rim protector and a sidewall protector shield the lower and upper sidewalls from external damage, while the specially-designed sidewalls and tread absorb shocks and vibrations, ensuring tyre safety and a safer ride. Optimised pitch sequence results in lower noise, smooth handling and ride comfort.
All CEAT car radials manufactured in Sri Lanka are designed and tested at the R&D Centre in Frankfurt by German engineers, whose mandate is to deliver the most controlled and comfortable driving experience on Sri Lankan roads. The tyres are tested rigorously on a range of premium European cars on various surfaces in wet, dry and even winter conditions to ensure maximum performance via superior tyre compound mixes and innovative tread designs.
The launch of the CEAT Czar HT 265/65 R 17 takes CEAT’s radial tyre portfolio in Sri Lanka to 59 variants.
The CEAT brand originated in Italy and is backed by extensive research and testing facilities in India and Europe.
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