Samsung’s screen experience innovation and AI progress
View(s):Samsung Electronics has transformed people’s lives by popularising wall-mounted TVs and smart TVs. Long at the forefront of innovation in TV hardware and software, Samsung is now utilising AI to overcome limitations in the viewing experience and define the next generation of screen experiences, the company said in a media release.
In today’s hyper-connected era, the AI TV is set to become the hub of an AI-powered smart home system — connecting, managing and controlling devices to provide consumers with new levels of convenience for more valuable experiences. Serving as a command centre for the AI home, the AI TV allows users to easily monitor and operate connected devices, which can be automatically integrated to the SmartThings ecosystem via Calm Onboarding technology.
“To see appliances at a glance, users can simply check the Daily Board on their Samsung AI TVs. The large screen displays 3D Map View to show the status of devices scattered around the home. Meanwhile, energy consumption can be managed by remotely turning off the lights or air conditioner when left on. Cameras and sensors ensure the home is monitored from afar, and users can even play videos to keep their pets entertained,” the statement.
In addition, AI TVs are offering an ultra-large, high-resolution viewing experience to make users feel as if they are in first-row VIP seats at a stadium, movie theater or concert hall.
The Neo QLED 8K offers 8K AI Upscaling Pro so users can enjoy SD/HD/Full HD high-resolution images at 8K levels. AI Motion Enhancer Pro makes sports content feel even more real and immersive. Meanwhile, Active Voice Amplifier Pro helps users catch every word — from dialogue in a movie amid background music to a sportscaster’s commentary over cheers from a crowd. With these features, the world is entering the era of the AI home cinema and the AI home sports arena.
Furthermore, AI TVs will help make TV more accessible to all. Optical character recognition technology converts on-screen text to audio subtitles in real time for users who are hard of hearing. On the other hand, Relumino Mode configures contents on screen by amplifying contrast, brightness and contours for users with low vision.
Samsung said its AI TVs are making new experiences possible — experiences that would have been unimaginable with conventional TVs. To this end, AI homes will evolve with Samsung’s Tizen operating system.
Since 2015, Tizen OS has powered hundreds of millions of smart TVs and led the evolution of TVs. Thanks to the platform’s excellent performance, Samsung expanded its capabilities from TV hardware to software.
Equipped with SmartThings and Tizen OS, Samsung AI TVs will increasingly tailor their services to users’ tastes and lifestyles. Boundaries separating products from service platforms will crumble away to open the ‘Era of Device Platform Innovation.’ Continued upgrades to Tizen OS will ensure quality service in the future.
The rapid evolution of AI raises many social, ethical, economic and legal concerns. But ultimately, AI will evolve in a way that provides greater value for consumers, the statement added.
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