Entries open for Effie Awards Sri Lanka 2024
View(s):The Effie Awards, the most anticipated event in Sri Lanka’s Marketing and Advertising industry, is now accepting entries for the 2024 competition. Renowned for honouring the most effective Marketing Communications campaigns, the Effie Awards Sri Lanka celebrates Creativity, Strategy and Results.
Organised by the Sri Lanka Institute of Marketing (SLIM) in partnership with Effie Worldwide, the 15th edition of the Effie Awards Sri Lanka is the ultimate accolade for campaigns that demonstrate exceptional Marketing effectiveness. This year’s competition is expected to be fierce, with Brands and Agencies vying for recognition across various categories, SLIM said in a media release.
The campaign submission window has been extended this year, allowing for a broader range of entries. Any campaigns run between January 2023 and April 2024 (15 months) are eligible for submission. A new opportunity has emerged this year with the Effie Awards now allowing individual verticals within an organisation to submit entries.
Gayan Perera, President of the Sri Lanka Institute of Marketing, emphasised the importance of effective marketing, especially in challenging times. “In times of adversity, when budgets are tight, marketers must be prudent in their strategies and executions. Effie is a global platform that allows the advertising and marketing community to showcase their best work, demonstrating tangible business results. Every year, with guidance from Effie Worldwide, SLIM strives to elevate our standards to meet global levels. We anticipate this year’s competition will be as intense and exciting as ever.”
Gayan Wijethilaka, Project Chairman of Effie Awards Sri Lanka 2024, spoke about the new initiatives for this year’s competition. “We are committed to helping participants craft the most compelling submissions, which is why we’re introducing a series of workshops titled ‘How to Build a Winning Case.’ These workshops will provide essential knowledge and tools for success.”
The competition is open to campaigns that have run in Sri Lanka between January 1, 2023 and April 30, 2024.
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