Empowering women entrepreneurs in the North Central Province through the Diva Dathata Diriyak Entrepreneurial Skills Development Programme
View(s):The sixth regional rollout of Diva Dathata Diriyak Women Entrepreneurial Skills Development Programme a collaborative effort by Diva, one of the leading laundry brands in Sri Lanka from Hemas Consumer Brands and Women in Management (WIM) to support and empower women entrepreneurs island-wide was successfully concluded in Anuradhapura early this month.
Over 150 participants attended a full-day seminar at Nuwaragam Palatha Central Divisional Secretariat, equipping women entrepreneurs with essential skills like business registration, fiscal management, customer care, pricing strategies, branding, and packaging. The program also focused on online marketplaces for small businesses in Sri Lanka, a media release said.
Namal Fernando, Category Manager – Home Care Category, Hemas Consumer Brands shared his thoughts, “Being true to the Brand’s purpose, Diva Dathata Diriyak Women Entrepreneurial Skills Development Programme has been instrumental in empowering women entrepreneurs across the island. The programme has been immensely successful, and we hope to see even more participants join the programme in the future as well. We are extremely humbled that this programme will not only help the respective individuals but also their families, local communities, and the county at large in making the economy self-sufficient.”
The Diva Dathata Diriyak programme empowers women to become successful business owners and producers, providing resources for sustainable business creation. Over 275 women entrepreneurs have been empowered in various localities, with the Anuradhapura edition adding to its success. Diva’s partnerships with local authorities and organisations like WIM further strengthen its commitment to fostering entrepreneurial spirit among women, the release added.
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