Global tourism marketing campaign must kick off
Sri Lanka’s tourism industry needs to get the global marketing campaign on track and underway in the five countries as planned, newly elected Sri Lanka Association of Tour Operators President Nalin Jayasundere said.
In his first interview upon being elected Mr. Jayasundere told The Sunday Times Business that they have made a request with the authorities to get the global marketing campaign underway.
He noted that it is a good sign that the government has prioritised tourism.
It was pointed out that if the authorities needed to review it they are welcome to do so but noted that it must not take too long.
Timing is essential and with the winter season approaching it is necessary to ensure they carry out the campaign to at least generate some travellers.
Mr. Jayasundere also noted that they need authorities to regulate, facilitate and provide a level playing field.
Synergizing SriLankan Airlines and Sri Lanka Tourism is vital in carrying out marketing campaign.
Commenting on the new administration’s plans to bring about a complete system overhaul even within the main tourism state agencies, he said the private sector must be consulted at all times.
It was pointed out that as tourism is mainly run by the private sector their inputs are essential.
While asserting that they were not opposed to change, however their representation in decision-making is vital since they contribute the Tourism Development Levy and have invested in the sector and even promote the destination with their own finances.
Mr. Jayasundere said authorities must ensure the destination does not “out-price” itself and keep a keen eye on competition.
In fact the industry has also requested that the line ministries work together in a bid to ensure they engage with each other in decision-making.
He also noted that it would be good if that the line ministries are headed by a powerful secretary like the Presidential Secretary.
SLAITO would also like to see entrance fees to tourist sites becoming more competitive and should be based on the demand and supply and on how the destination is marketed.
Mr. Jayasundere noted that the tourism industry has always been resilient always coming back strong inspite of the severe setbacks they faced over the years from Easter attacks, COVID-19 and then an economic crisis.
In that context he said, “We hope we can work peacefully,” going forward but remained dismal about achieving over 2 million tourist arrivals this year. The target set for this year was 2.3 million arrivals.
Hitad.lk has you covered with quality used or brand new cars for sale that are budget friendly yet reliable! Now is the time to sell your old ride for something more attractive to today's modern automotive market demands. Browse through our selection of affordable options now on Hitad.lk before deciding on what will work best for you!