Sri Lanka Tourism at next month’s WTM 2024 in London
View(s):Sri Lanka Tourism (SLT) is taking part, as usual, at the upcoming World Travel Market (WTM) 2024 in London, UK on November 5-7.
The largest-ever trade delegation will represent Sri Lanka at this year’s show, with a historical record number of over 100 travel agencies/tour operators/hoteliers from the travel industry. The participation underscores the country’s commitment to positioning itself as a premier travel destination for the UK travellers amidst the renewed tourism strategy and new way forward, SLT said in a media release.
At WTM 2024, Sri Lanka will highlight its strategic roadmap for revitalising tourism, building on a strong 50 per cent year-on-year growth rate experiencing so far from the UK, the second largest source market for Sri Lanka.
This arrival growth, which significantly surpasses the previous year’s performance, signals a very positive future for the island nation’s travel sector.
Sri Lanka’s participation in the WTM is especially significant this year, as it comes at a time of immense transformation for the country. The new government’s vision for tourism emphasises sustainable development, cultural enrichment, and eco-tourism, with a focus on harnessing the country’s diverse tourism assets and offerings. The government’s commitment for ensuring ease of access to the destination through a seamless visa process and its pledge to further enhance Sri Lanka’s image as one of the most safe and peaceful destinations for tourists will be key aspects highlighted this year.
The Sri Lanka Tourism Pavilion is located at N12-210 at Asia Area of ExCeL Hall, London. It will host an array of industry stakeholders, including tour operators, travel agents, media representatives, diplomats, and travel trade associations and other stakeholders all united in promoting the nation’s vibrant tourism offerings.
“The increasing appeal for Sri Lanka as a most sought-after travel destination with unique travel experiences will be the key highlights of this year’s show. At WTM 2024, we aim to showcase not only our stunning landscape, but also a strong forward-thinking strategy that places sustainability and innovation at the forefront of our future growth,” said Buddhika Hewawasam, newly appointed Chairman of Sri Lanka Tourism Promotion Bureau.
As one of the largest travel trade events in the world, WTM offers Sri Lanka Tourism a prime platform to engage directly with leading UK and global travel trade media, ensuring that the country’s message reaches key industry influencers and potential travelers.
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