“TRANSFORM MEDIOCRE MARKETERS TO MARVELLOUS PROFESSIONALS TO ACHIEVE TARGETS AND REALISE COMPANY VISION”
View(s):n “Maintain pre-eminence with continuous actions to be victorious in your Career”
n “Translate Your Company Vision into Reality”.
n “Have a Novel Strategy to Rise Up the Ladder of Success, in the Corporate World”.
Soon after your School education, you may be planning to choose Marketing or Sales or business as your career or else you would have just started your business or sales or marketing career.
Well it is a wise decision. Also, it is a challenging career. You are equally rewarded in these careers provided you are an expert in business or sales or marketing disciplines, when you grow up in the ladder of success.
But with the current economic and political situations prevailing in the country, you may be rethinking of your decision whether to go ahead with your plans.
Furthermore, every one who work as Marketing or Sales Professionals or businessmen would like to see greener pastures in their lives. However most of the times it is not realised due to the fact that they do not go ahead with their plans.
They wait for the perfect time, perfect start, perfect opportunity, perfect finance, perfect company, perfect superior and so on. Hence the time is wasted in daydreaming.
Aiming for a perfect start is something like waiting for the waves to cease in order to go fishing. Instead start where you are, what you have with what you can with wholeheartedly. Make hay while the Sun shines. Strike while the iron is hot.
Progression is the order of the day.
The Important and essential aspect to keep in mind is to keep moving and moving forward. God has designed our legs in such a way to move forward.
Hence, go ahead with your plans to be businessman or Sales and Marketing Professional and the rewards are awaiting for you. Should you follow the guidance which is given below, chances are high that your career in business or sales and marketing will be an enriched and rewarded one.
GO THE EXTRA MILE:
You should adhere to the following policy in your career; “Go the extra mile”. In other words always doing more than what is expected from you by your organisation.
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- INSPIRATIONAL COACHING AND GUIDANCE By – Maruthai Ravindhiran
But the majority have a , “ thus far, no further attitude” like “it is not my job”, “this is adequate”, “why should I do this”, “why should I do more”, “I am not paid well, so let me work for what I get”. These are the attitudes that limit the growth of an employee, organisation, society and country at large.
Majority of them always ask or even fight to get a raise in their salaries and other fringe benefits.As Professionals you should not do that rather you should strive for excellence in fulfilling your duties and do more than what is expected from you.let me share what I have done throughout my career for the benefit of you.
EXPERIENCES SHARED & UPLIFTING VALUES:
Always exceed your customer visits and coverage to areas on a daily basis.
Select and meet 1 or 2 new customers daily.
Learn from your customers.
Make your customers feel delighted with your services offered and for being a partner in progress with your company.
Be an adviser to your customers when situation demands.
Select and cover a new territory monthly. Ask for references and recommendations from your friendly customers. With experience you could ask it from all your customers even from the new customers.
Improve the word of mouth promotions.
Start 15-30 minutes before your working time and call it a day 15-30 minutes after the closing time.
Handle some of the key tasks of your colleague who is absent from work, on a particular day.
Always strive to meet or exceed your company targets. Once you surpass the target do not stop meeting customers or getting orders for that particular month. Sometimes, once the sales professionals achieve their monthly sales target they hold on to the collected orders and account it to the following month. This is not a good practice. You should not be selfish.You need to be professionals and extend your fullest support to your teams and the company to achieve their targets as well.
Work in the vacant territory due to a colleague leaving the organisation .
Just because you do not like the immediate manager or supervisor do not act in haste by leaving the company. There are instances where within a short period of your change over you will hear that your former manager or supervisor has left the organisation or transferred to another branch or no more responsible to the team that you have worked for a long period. My advise would be “Cut the branches and not to uproot the tree” during crises. Be wise and speak to your manager or superior openly about your issues and if you do not get favourable response from him then discuss the issue with your board of management. Chances are very high that you will obtain the desired response from them.
Plan and organise result oriented “intermediate activities” (monthly promotional activities) to meet qualitative and quantitative objectives of your company.
THE ULTIMATE FOCUS:
Your ultimate focus should be on “quality”. Always keep on improving your “Standards” and strive for “continuous improvement and results” and excellence”. Then the profits will follow soon to your organisation.
The work you do and the yeomen service that you render to your organisation and customers should reflect on the “name and fame” of your esteemed organisation.
Train the new comers even though you do not have the title as a training Manager
Do not just fill the daily, weekly or monthly reports. Write it comprehensively provide insights to your management, so that they could take timely decisions.
Always have an habit of submitting progress reports.
When needed do not hesitate ask for superior ‘s help and advice.
MAINTAIN THE NO.1 POSITION:
Be a strong No.1 for your personality, performance and power.
Let your competitors respect you for your performances and capabilities and learn from you.
Do not look at your competitors as your foes, rather learn from them.
Be a self starter, think and act independently to carry out your duties.
Be self motivated and inspired and inspire your team mates to achieve the monthly and annual sales targets.
Do not put all your eggs in one basket.
Whether it is a task, target, territory or time aspect have the habit of, “Divide and conquer”.
Be a student of your company and industry.
Help your management by involving in trouble shooting.
Maintain professionalism and ethicality in your business practices throughout your career and in life.
You need to do all the above voluntarily and as additional services in recognition of the salary and other benefits that has been offered by your company to you throughout.
Express your gratitude to your management for paying the full salary and benefits in spite of the recent crises.
Be willing to do more and more to develop your institution.
BEST PRACTICES AND ENJOY UNLIMITED REWARDS:
When you do the above as a routine practice you could reap the harvest of getting double salary, double bonuses, company car, unlimited fuel allowances,foreign travel,rewards, recognition financial assistance to follow your Professional courses, housing loans, fame, popularity, job promotions,power, privileges, honour, prestige, higher status and many more such benefits to you.
CONCLUSION
In conclusion, there is no limit to what you could do to your customers, colleagues, management and company. It is all in your genes, upbringing in the family, school, teachers, management, trainers, company and society.
Words of advise to you; Always do your duty but do not expect immediate results and favours from your organisation. The cardinal rule is,”keep on working ; keep working on the engines”. You will be rewarded sooner or later by your management if not blessed abundantly by God. By getting any or all of the above company benefits, you need to be a humble person.In turn you have to always give your 100% to get more revenue and profits to your company and constantly make sure that both you and your colleagues as well your company march forward in securing future businesses including new businesses and business expansions locally and globally. Ultimately translate your company vision to reality. This should be your ultimate goal and aim. In order to achieve this, always maintain pre-eminence with continuous actions. Do not wait for the perfect time and perfect conditions to start your work.
Hence, focus on the new end. Start now with what you have to prosper in your life and career.
Transform your mediocre career in business or sales and marketing to Marvellous career.
Keep Growing and Keep Sailing!
Happy Selling!
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