People’s Bank achieves multiple feats in digital marketing sphere
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People’s Bank Head of Marketing, Nalaka Wijayawardana (right), presents the YouTube Silver Button to CEO/General Manager, Clive Fonseka.
People’s Bank has demonstrated its leadership in digital banking and marketing, becoming the first Sri Lankan bank to exceed 100,000 subscribers in both Youtube and Tiktok platforms. Accordingly, the bank received the prestigious YouTube Silver Button recently.
Recognised for its impactful digital content, People’s Bank has used platforms like YouTube, Facebook, Instagram and TikTok to address critical social issues such as women empowerment, gender equality, and preservation of cultural values, with some videos garnering over 2.5 million views, the bank said in a media release.
People’s Bank is a leader n the digital marketing arena in Sri Lanka surpassing three million customer registrations on its digital platforms. Customers have embraced services such as the People’s Wave mobile app, People’s Web internet banking, and the People’s Pay wallet app for secure and convenient banking. For businesses, the Bank offers platforms like People’s Wyn and a Merchant Module supporting Lanka QR technology.
Prof. Narada Fernando, Chairman of People’s Bank, remarked, “This achievement underscores our commitment to challenging the outdated perception that state-owned entities cannot excel in innovation and technology. People’s Bank is leading by example, setting new benchmarks in digital banking and marketing, and proving that public sector organisations can deliver world-class solutions.”
Clive Fonseka, CEO/GM of People’s Bank, added, “Our success in digital banking and marketing is a direct result of our relentless focus on leveraging the cutting-edge technology to communicate with and deliver value to our customers. We take pride in offering innovative, paperless solutions like the People’s Wiz digital account opening system and facilitating seamless digital payments for businesses. By integrating advanced technology and fostering a customer-centric approach, People’s Bank has proven that innovation is not confined to the private sector. With its vision for a digitally empowered Sri Lanka, People’s Bank is setting the stage for the future of banking in the country”
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