“CREATIVITY IS THE THIRD EYE OF THE SALES AND MARKETING PROFESSIONALS”      The G.C.E. Advanced level examination is around the corner. First and foremost, I would like to wish everyone sitting for the exam success in their endeavours. After passing the Advanced Level examination, some of you may be interested in joining a business [...]

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CREATIVITY AND INNOVATIVENESS: THE CARDINAL RULES FOR SUCCESS IN BUSINESS AND LIFE

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  • “CREATIVITY IS THE THIRD EYE OF THE SALES AND MARKETING PROFESSIONALS”     

The G.C.E. Advanced level examination is around the corner. First and foremost, I would like to wish everyone sitting for the exam success in their endeavours.

After passing the Advanced Level examination, some of you may be interested in joining a business organisation and others may already be working in business organisations as sales and marketing professionals.

SALES IS A NOBLE PROFESSION

“Sales is a noble career”. It is a job where a person must proactively meet new people who do not know who they are or what they do and then convince them to meet and give them their most precious asset- their time,

Selling is a fundamental part of a business organisation. To succeed in this discipline, you must be highly knowledgeable and proficient in selling and communication skills and other key skills.

Selling is any transaction exchanging money for a good or service. Selling is defined as a transaction that adds value to the buyer by meeting his or her needs and results in mutual benefit for both the seller and buyer. Selling is the act of Persuading. Selling is an art – but it can be mastered. Most often a salesman’s value is underestimated. Salesmanship is equivalent to leadership. In both, one has to take an individual, group or society to do something they did not want to do but make them happy by doing it, voluntarily.

In this aspect, even a leader of an organsation or country could be considered a “Salesman”.  Truly speaking they have to sell an idea, concept, policy, campaign promise or service to their subordinates or the public and make them accept it voluntarily. Sales and Marketing are prestigious and lucrative jobs.

Effective Sales and Marketing Professionals should have the expertise in explicit and tacit knowledge and multidisciplinary skills, key capabilities which they should capitalise on correct attitudes and practicing those as habits. Among the skills required by them let me discuss the key imperative skills which are of paramount importance but are the most undervalued. i.e:  Creativity and Innovativeness.

THE POWER OF CREATIVITY

Creativity is a valuable skill that can enrich many aspects of business and life, including problem solving,  communication and relationships. Creativity inspires collective thinking, nurtures ideas and supports resilience. Furthermore, creativity can reduce  risk of depression, anxiety and other mental health issues, as well as to improved cognitive function.

CREATIVITY- THE THIRD EYE OF SALES AND MARKETING PROFESSIONALS

Creativity is the ability to think about a task or a problem in a new or different way, or the ability to use the imagination to generate a new idea. If you are creative, you look at things from a unique perspective. You can find ways and methods and make connections to find opportunities. You become unique and a treasure trove to your company. Your Management would admire and appreciate your creative skills.

Creativity can also be important in business, where it can help drive marketing success and keep customer bases secure. In business, executives need to be comfortable with failure and give employees the freedom to experiment and explore new opportunities.

In my humble opinion, “creativity” is the third eye of sales and marketing professionals”. Companies that foster creativity are 3.5 times more likely to outperform their peers in terms of revenue growth.

Many people inexactly think that creativity is an innate trait. The fact is that creativity could also be learned, developed, lustered and accumulated. Having said that I would like to ask you a question to get your creative ideas for a question of mine on selling.If you want to sell boats what would you do?

Well, some may say, “Identify the potential customers in the coastal areas or the fishermen or tourist hotels around the lakes”,others may say design and develop colourful Product literatures or catalogues to aid the sales presentations, others may say carry out email campaigns and web marketing to potential customers. Others may say to have acceptable prices and offer installment payments.

The list may go on but the correct answer from the creative-minded Sales and Marketing Professionals will be the following; “If you want to sell boats, create lakes first”. Then perhaps, sky is the limit for business success.

This is how a strategic oriented innovative and creative company should work. So, when you recruit someone for sales and marketing positions avoid asking, “How to sell refrigerators to Eskimos” or “Sell me this pen” but be
creative in your thinking and expect
it from your salesforce and encourage them too.

In a nutshell, creativity is an important factor in business, as it can help companies become competitive, solve problems, and adapt to change.

INNOVATE AND LEAD TO BE SUCCESSFUL IN WORK AND LIFE

Innovativeness is the ability to imagine and create new things. Innovativeness is essential for business growth and sustainability. In my humble opinion, Innovativeness is what every else has seen but not thought about the creation of new things. One classic example would be the creation of airplanes by the Wright Brothers. Everyone had seen birds flying in the sky. But no one even dreamt of innovating an airplane. Being creative and innovative Wright brothers made it possible to travel by air.

Innovation can drive progress in many areas, including:

Technology: Innovation can lead to the development of new technologies that solve problems and meet people’s needs.

Business: Innovation can help businesses stay competitive, adapt to market changes, and meet customer needs.

Economic growth: Innovation can create new industries and jobs, and drive economic growth.

People’s lives: Innovation can improve lives and make a positive impact. Anyone can be innovative, regardless of their background, education, or experience. Some things that can spark innovation include:

A desire to make things better

A love of exploring and discovering new things

A problem that needs to be solved

To embrace innovation, you can try taking a fresh look at the things you do at work and home. Ask yourself what is working well and what is not, and you might find an idea to experiment with.

In conclusion,  Creativity and innovativeness are the cardinal rules for success in work and Life.

If you are a creative and innovative individual, go where your skills are valued, to flourish in work and life. You will be fortunate if you work for a visionary leader who is resolute, vibrant, dynamic, resilient, creative and innovative in work and life.

I strongly believe that “people should not work for companies, but rather people should work for people”, who could bring smiles to your face.

“ Sell, serve and do it with a smile”, would be my advice to the budding sales and marketing professionals in Sri Lanka and elsewhere.

Always Strive for Excellence!

Happy Selling! and Happy Sailing!

- Maruthai Ravindhiran

 

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