World Marketing Summit 2024
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With the theme Hello to Digital Business Transformation and Artificial Intelligence, the world’s largest marketing forum was held virtually on December 7 and 8. More than 150 speakers from around the globe, including two from Sri Lanka, participated in the program. The Father of Modern Marketing, Professor Philip Kotler, and his capable staff from Kotler Impact led the world marketing summit for the thirteenth year in a row.
As we look back on the incredible 12 years of the World Marketing Summit (WMS) since 2012, we recognize that more than 650 global marketers and thought leaders have shared their thoughts and insights with a global audience. Globally, millions of professionals have found resonance in the messages conveyed by past WMS events. According to Amazon and Alibaba web services, the most recent online version of WMS took place on November 6 and 7, 2023, with 226 prominent speakers. It was broadcast live for 48 hours in 105 countries and received over 85 million views. Due to the participation of well-known speakers and learning communities that logged on both days, it was a huge success this year as well, giving everyone a fresh opportunity to learn. The WMS 2024 is a unique opportunity to upgrade your theoretical marketing knowledge to the most advanced state of the art, while at the same time acquiring operational tools to support business development.
The need for environmental, social, and economic sustainability has been made abundantly evident by the market; however, more action is now required. Businesses are being urged to drastically reconsider the value and methods of producing and disseminating it in order to have a positive impact on society and the environment. Because eWMS 2024 can effectively address societal needs, its key themes are the new conceptual references for a profitable and sustainable business.
Attending eWMS 2024 was undoubtedly beneficial to managers who prioritise innovation and marketing, communication specialists, employees involved in digital communication within the organization, long-term business owners and startups seeking to comprehend and effectively manage the intricate ecosystem in which businesses operate, and marketing educators seeking to incorporate the most cutting-edge advancements in the field into their instruction.
Many other well-known marketing thought leaders, beginning with Professor Philip Kotler, contributed to the forum by speaking at the eWMS2024. Many well-known marketers, including Marshal Goldsmith, Mauro Pocini, Hermawan Kartajaya (The Asian Marketing Guru), David Arker (The Branding Guru), and the service marketing guru John Tschohl, among more than 100 other speakers, gave enlightening sessions after him. Denzil Perera and Shea Wickremesinghe, Group MD of CBL Group, were invited speakers and represented Sri Lanka. Dr Kibria and his able team should be appreciated for all the hard work done to make this conference a reality.
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