Convention Bureau and Uva Wellassa University promote MICE tourism
View(s):The Sri Lanka Convention Bureau (SLCB), in collaboration with the Uva Wellassa University, successfully organised an interactive educational session aimed at promoting Sri Lanka as a prime destination for international, regional, and domestic conferences, meetings, exhibitions, and incentive travel.
The event which was held recently at the Uva Wellassa University, saw the participation of 80 undergraduates, who are poised to be the future professionals of the Meetings, Incentives, Conferences, and Exhibitions (MICE) industry, SLCB said in a media release.
The primary objective of the programme was to highlight Sri Lanka’s potential as a competitive destination for MICE tourism while simultaneously fostering the development of professional skills among university students. The initiative reflects SLCB’s commitment towards empowering the younger generation and positioning Sri Lanka as a global hub for business tourism. This session covered topics such as “Understanding of MICE events”, “Expectations of an Event Organiser & Customers” as well as the topic on “How to build your MICE career with Digital Marketing”. Dheera Hettiarachchi -Chairman SLCB highlighted the importance of developing local talent to meet the growing demands of the global MICE industry.
He further said: “This programme is not just about promoting Sri Lanka as a destination, it’s about equipping young minds with the knowledge and skills needed to excel in this dynamic sector.”
The event featured insightful discussions, presentations and interactive sessions conducted by the industry professionals Ms. Paddy Paul, Ziyan Ameen and Gihan Samarasekera. This session educated participants about the opportunities available in the MICE sector and its contribution to the national economy.
Hitad.lk has you covered with quality used or brand new cars for sale that are budget friendly yet reliable! Now is the time to sell your old ride for something more attractive to today's modern automotive market demands. Browse through our selection of affordable options now on Hitad.lk before deciding on what will work best for you!