Nimal exits NGage Strategic Alliance, Sheron Jayasundara takes over
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Sheron Jayasundara
Nimal Gunewardena, the visionary founder of Sri Lanka’s pioneering Integrated Marketing Communications (IMC) and Public Relations (PR) agency, has announced his exit from the agency he founded in 1993, now rebranded as NGage Strategic Alliance (formerly Bates Strategic Alliance). In a strategic move to ensure continuity and growth, Mr. Gunewardena has transferred his equity in the business to the current CEO, Sheron Jayasundara, entrusting her with the mantle to carry forward the agency’s distinguished legacy for the benefit of its talented team and valued clients, the company said in a media release.
The agency created history when it became affiliated to the global advertising network Bates in its inception year and followed up with several other pioneering moves. Since its inception, NGage Strategic Alliance has been at the forefront of IMC and PR in Sri Lanka, being the first ad agency to introduce PR and an international PR network, Rowland Communications Worldwide, to Sri Lanka. Following this came its BTL affiliation with the 141 Worldwide network and a media affiliation with Mediaedge, a WPP media specialist. In 2008, the agency forged an affiliation with the global PR giant Burson-Marsteller, which continued for a decade, and more recently joined hands with Astrum, a reputation advisory fast growing in South Asia with global outreach through IPRN.
Nimal Gunewardena
Nimal Gunewardena’s distinguished career spans five decades as a trailblazer in Sri Lanka’s communications and marketing landscape. Together with professional accreditation from the Chartered Institutes of Marketing and PR, UK and the American Marketing Association, Mr. Gunewardena’s credentials include international experience with the INGO AFS Intercultural Programs Inc. and senior leadership and board positions with multinational corporations such as Reckitt & Colman of Ceylon and JWT Sri Lanka, prior to founding his Agency.
Sheron Jayasundara is an accomplished professional and CIM graduate with over three decades of experience in the ad industry including her 25-year career at NGage, and elected as a two-term President of the Four As, she has been the face and driving force behind NGage’s client and awards success in recent years. As COO and then CEO, she demonstrated exceptional leadership, steering the agency through the recent difficult years and further solidifying its position as an industry leader. Sheron’s deep understanding of client needs, combined with her team management prowess positions NGage Strategic Alliance for continued growth and success.
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