Communication Skills To Conquer The Business World
View(s):- “For those who aspire to become Sales and Marketing Professionals”
EXPERT OPINION
First and foremost, let me take this opportunity to wish all our valuable readers a Happy, Healthy, Bright and Prosperous New Year.
After your recent Advanced Level examination, all of you will be planning to have a career to succeed in work and life. Therefore, I have penned down my words to those who are keen to follow sales and marketing as their career and to have an understanding of “Communication Skills to excel in the corporate world”.
Others have been inspired by their mentors, friends, or Parents and decided to choose a career in sales and marketing.
Congratulations. You have made the right choice as both disciplines are involved with Professionalism and you need to be a vibrant and dynamic individual to excel in these fields.
Those are highly challenging areas that reward you handsomely.
Communication skills are essential for success as a sales or marketing professional.
THE VALUES AND IMPORTANCE OF COMMUNICATION SKILLS IN THE CORPORATE WORLD
Communication Skills are vital for business success and growth, but Communication Skills can be challenging to develop and implement at work.
The rise of remote and hybrid work has not made it easier, either.
Communication is the cornerstone of business organisations.If you could communicate well, then perhaps you could even conquer the Business World.
Though this skill was considered to be important to the higher management previously, it is of paramount importance to all employees across the company, nowadays.
Communication in the workplace is very important as it boosts employee morale, engagement, productivity, satisfaction, loyalty and self-confidence.
Communication is also key for better understanding, Team collaboration and co-operation.
It also helps to reduce workplace conflicts as many conflicts originate with miscommunication.
Ultimately, effective workplace communication helps drive better resultsfor individuals, teams and organisations besides it motivates and inspires your employees to “perform even better every time”.
Hence, in my humble opinion, this has to be your communication objective, which would assist you to generate profits, and revenue through “increased productivity besides gaining a higher market share, growth, better position and popularity in the market place.
THE NEED FOR BUSINESS COMMUNICATION SKILLS
With globalisation and constant technological advancements besides rapid changes taking place in today’s corporate world, the need for Professional Communication Skills or Modern Business Communication Skills and Group Communication Skills hasemerged in business organisations.
These are considered the “Needs of the hour” and essential for the survival of your business organisations. Also, to be highly successful and competent amidst intense competition besides the ever-changing mindset of your valuable customers and employees, you need to differentiate your people, products, services and organisation and to do this you have to “communicate well and better” with them.
This need requires you to become familiar with communication Skills and to make your employees “highly skilled and proficient as well as experts in “Professional Communication or Business Communication Skills and Presentation Skills and Group Communication Skills”.
The above-mentioned subject is a reason enough to “develop, learn, practice improving and keep improving these vital Communication Skills to navigate your businesses in these crises periods.
THE ART OF BUSINESS COMMUNICATION (DETAILING AND SALES PRESENTATION)
As a successful Sales and Marketing Professional you should know the “Importance of Personal Selling”, “successful presentation methods” and“styles and techniques” to “get the nod” from your customers to successfully close the sales call.
Most importantly, you should know the procedures of “Sales Presentation” andhow to manage your time, effort and customers during your sales presentations. Also, you should be familiar with the “Art of detailing” or “Art of making effective Sales Presentations”, in a Professional manner.
You should also be familiar with “how to greet the customer”, “how to start your business presentation”, “ how to introduce yourself, the company, product and services”, “How to create interest”, “How to make your opening statement”, and follow the other important steps in the sales presentation up to” how to close the sales call “, successfully and profitable to your organisations”.
CONCLUSION
In this highly competitive business world, if you want to excel instead of having a goal of mere survival, then perhaps it is of paramount importance to keep abreast with the business industry standards, you should learn and practice Business and Professional Communication Skills and be the Market leader, in your chosen sector.
This helps you to be different from your competitors and your customers will be glad to do business with you and your organisations.
Ultimately, this will result in higher revenue and profits besides superior quality image, higher productivity, profits and inspired employees to your organisations.
If you practice business and professional communication skills accurately, methodically and successfully, profits will soar for your organisation, sooner or later.
May the dreams closest to your heart come true in this New year!
Happy Selling! Happy Sailing!
Maruthai Ravindhiran has the honour and privilege of being a Visiting lecturer to the Sri Lanka Medical Association (SLMA)and lecturing to the Medical Representatives representing the Member Companies of the Sri Lanka Chamber of Pharmaceutical Industry (SLCPI),on
“Ethical Pharmaceutical Marketing in Sri Lanka “ and “Professional Communication Skills “.
This was jointly organised by the Sri Lanka Medical Association and the Sri Lanka Chamber of Pharmaceutical Industry.
He is a former Media Co-ordinator of the Ceylon College of Physicians (CCP), Diabetic Association of Sri Lanka and Sri Lanka College of Endocrinologists(SLENDO).
He is a Former Treasurer,Assistant Secretary and Editor of the Pharma Promoters Association (PPA), in Sri Lanka.
He is eligible to follow the Certified Professional Marketer programme(CPM), the highest recognition awarded by the Asian Marketing Federation (AMF),to Marketers in the Asian region.
- Maruthai Ravindhiran
HitAd.lk is the best and biggest mobile phone market in Sri Lanka, and we guarantee you will find what you need here from our extensive listing of mobile phones for sale in Sri Lanka. Whether it’s a budget-priced smartphone for communication, or higher end features with advanced connectivity, there are many different options from which to choose from on our site!