Ogilvy’s Geometry, only Sri Lankan Agency to win at Epica Awards
View(s):Geometry Global, a Strategic Business Unit of the Ogilvy Group Sri Lanka, achieved a significant milestone as Sri Lanka’s only agency to be recognised at the prestigious Epica Awards 2024. The agency secured a Bronze in the ‘Public Interest – Social Advocacy’ category for its meaningful ‘Books that Keep on Giving’ campaign for ProMate (Printxcel), a leading stationery manufacturer in Sri Lanka.
The Epica Awards are the only global creative awards judged by journalists from the marketing and communications industry, with the 2024 winners being evaluated in Paris by a jury of editors and media personnel from across Europe and the United States.
Geometry Global’s ‘Books that Keep on Giving’ initiative for ProMate Sri Lanka addresses the critical social need of supporting visually impaired students’ education amid Sri Lanka’s 300 per cent surge in paper costs. Armed with the insight that over Rs.25 billion worth of paper are discarded annually in the country, the campaign called on the public to donate their used notebooks which were then upcycled for Braille writing. Repurposing the donated notebooks in this manner meant that they offered visually impaired students the same learning opportunities of a brand-new book, making them ‘Books that Keep on Giving’, Ogilvy said in a media release.
The campaign’s main communication asset was a touching video that called on all Sri Lankans to contribute to the cause, which became a viral success that inspired companies, schools, charities and individuals to take action. Collection points were setup across the country through ProMate’s branch network and partnership with Volunteer Sri Lanka, with collections to date accumulating sufficient materials to support visually impaired students across all government schools in Sri Lanka.
Commenting on the campaign and its most recent recognition, Nadeera Warawita – Creative Group Head, Geometry Global said, “The ‘Books that Keep on Giving’ campaign stemmed from a fundamental truth: even something perceived as waste can hold value for another. A used notebook provides a visually impaired student with the same opportunity for learning and growth as a new one. This message resonated powerfully across the country, inspiring individuals, businesses, and organizations to upcycle materials and champion inclusive education.”
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