Get ahead with an MSc in Business Psychology from University of Staffordshire, UK
View(s):Sri Lanka emerging from one of the toughest economic shocks, the financial crisis is challenged with almost 70% of the people’s income being lesser than expenditure (source: Peppercube Consulting, November 2024). In this backdrop, consumer purchasing behaviour is drastically changing given that the prices of goods have increased by almost three hundred percent. 
Managers who are leading organisations must understand the changing dynamics of consumer behaviour and practice new skills to manage Gen Z employees. University of Staffordshire (UK) has developed a new study programme targeting the key decision makers in today’s companies – MSc in Business Psychology.
The focus study areas will include understanding psychological concepts like perception, how learning happens, attitude formation, new techniques of motivation, cognition so that human behaviour can be understood better and managing the business becomes more scientific from an organisational perspective. Thereafter social psychological theories, organisational psychology principles that include Hawthorne studies will be discussed with case studies and office simulations for practical implementation.
We invite senior business leaders in employee engagement, consumer brand marketing and those who manage large teams to apply for the MSc in Business Psychology said Bandula Egodage the Chairman of Asia Pacific Institute of Information Technology (APIIT) Sri Lanka who hails from a forty-year career in Business leadership at food giant Nestle. We must be ready for the new trends that are emerging in Sri Lanka given that Sri Lanka is now registering a 5% plus GDP growth in the last three quarters and we are poised to grow by 6% plus in the near future said Egodage.
The Asia Pacific Institute of Information Technology (APIIT) is a pioneering institution for higher education with a 25-year partnership with University of Staffordshire, UK. The Alumni of the postgraduate school are from the leading multinationals, blue chip companies who have specialized in Masters in Business Administration (MBA), Masters degrees in Computing and Marketing Management. The uniqueness of studying in APIIT is that the faculty consists of hands on business leaders combined with top academics trained by the best universities like Harvard University, Stanford University and the Ivy league Schools said the communique from APIIT.
Marketing and Brand Managers, individuals in Sales Management, Business Professionals, Team Leaders, Sports Administrators, Counsellors, Business and Life Coaches are encouraged to apply for the MSc in Business Psychology (University of Staffordshire). A team of senior academics will evaluate your application together with University of Staffordshire (UK) for the programme that will commence in February / March 2025.
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