Asia Book of Records honours Cipla
View(s):Cipla Ltd has announced that its Emerging Markets & Europe Business Unit (EMEU BU-business units) has achieved a new milestone by being recognised in the Asia Book of Records.
During the COPD Awareness Month, Cipla successfully engaged 4,350 doctors from Nepal, Myanmar, Sri Lanka, Malaysia, Oman, and the UAE in a pledge campaign to raise awareness about Chronic Obstructive Pulmonary Disease (COPD). The initiative, titled “Take Charge – I Pledge,” aimed to foster meaningful dialogue between healthcare professionals, patients, and caregivers, reinforcing Cipla’s commitment to respiratory disease awareness, the company said in a media release.
This achievement has been recognised by the Asia Book of Records for engaging the largest number of doctors in a COPD awareness campaign during COPD Awareness Month.
Commenting on this recognition, Swapn Malpani, CEO – Cipla EMEU said, “COPD is recognised as a progressive lung condition and ranks as the fourth leading cause of death worldwide. In 2021, it accounted for about 3.5 million deaths, which is roughly 5 per cent of all deaths globally. By encouraging doctors to participate in the ‘Take Charge – I Pledge’ campaign, our aim was to highlight the significance of timely diagnosis and effective management in enhancing long-term health outcomes.”
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