The importance of location for leisure brands
View(s):- Location selection solves 50% of the branding task in the leisure sector
Selecting the appropriate location is essential for success in the retail industry as we currently understand it. This is primarily applicable to brick and mortar stores (physical stores) and not to online stores. The significance of location selection can either make or break your business, regardless of whether you conduct your marketing online or offline. Is it possible for architects to transform any location into a stunning masterpiece? However, a significant number of architects would prefer to secure the appropriate location prior to proceeding. Nevertheless, the architect has little or no influence over th
e selection of the location, as you are aware, by the time the organisation contacts the architect, the location has already been largely determined.
What’s the importance of location for leisure branding?
Location selection is crucial for leisure brands as it directly impacts visibility, accessibility, and customer experience. A well-chosen location can enhance brand perception, attract foot traffic, and increase sales.
1. Visibility and Accessibility: High-traffic areas or popular destinations can draw more customers. Being easily accessible via public transport or major roads ensures convenience, encouraging more visits.
2. Target Audience: Understanding the demographics of a location helps brands cater to their target audience effectively. For instance, a family-oriented amusement park may thrive in suburban areas, while a trendy café might do better in urban settings.
3. Competition: Analysing the competitive landscape is essential. Being near complementary businesses can create synergies, while too much competition can dilute market share.
4. Local Culture and Trends: A location that aligns with the local culture can enhance brand relevance. Leisure brands should consider local preferences and trends when selecting a site.
5. Cost Considerations: Rent and operational costs vary significantly by location. Balancing cost with potential revenue is vital for profitability.
6. Future Growth: Brands should consider the potential for area development and population growth. A location poised for expansion can yield long-term benefits.
What are local examples of these?
There are numerous examples that can be used to illustrate each of the mentioned benefits. No other international hotel chains were interested in establishing a presence in Colombo prior to Shangrila’s arrival. The ground breaking for Shangrila was a strategic move for our country, as it attracted numerous other brands to occupy the strip confronting the Galleface Green.
Growth in business is consistently stimulated by local cultural trends. Throughout the perehera season, all of the hotels that have been established in the hill capital of Kandy are entirely booked. Nevertheless, it is a challenge to attract consumers during the off-season.
Throughout the year, there are specific hotels that draw a significant number of customers due to their unique offerings. Hotel Kandalama is an example of a location where the rooms are consistently completely booked. “98 Acres” in Ella is also endowed with the cold climate and the location benefit. But it is also crucial to comprehend how the hotels in the next layer (Mostly the Villa type hotels) achieve such success by selecting the appropriate location and providing locals with the necessary amenities for cultural attractions.
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