PickMe uplifting drivers and their families through education support
View(s):Sri Lanka’s top app-based mobility technology platform, PickMe, recently hosted its annual ‘Nena Pahana’ Loyalty Rewards event for the 8th consecutive year.
This initiative under PickMe’s driver benefit and loyalty programme, is designed to provide crucial educational support for the school-going children of PickMe’s independent third party drivers, the company said in a media release.
Since its inception in 2018, ‘Nena Pahana’ has been instrumental in empowering the children of high-performing drivers, with over 4,150 students benefiting from the programme. This year, the initiative will continue its mission by distributing gift vouchers to over 650 students, ensuring they receive the necessary school supplies for their academic journey. With an overall investment of Rs. 20 million to date and an additional Rs. 7.5 million earmarked for 2025, PickMe remains committed to making a positive impact on its driver community.
PickMe’s approach to driver welfare goes beyond competitive earnings. The company ensures real-time settlements to their independent third party drivers through its app (under My Finance feature), ensuring earnings are transferred to their bank accounts without any transaction fees. Eligibility for the ‘Nena Pahana’ initiative is based on a stringent selection process, evaluating drivers on multiple performance metrics beyond monetary contributions.
Jiffry Zulfer, Founder and CEO of PickMe, emphasised the importance of this initiative, “We strongly believe that supporting drivers extends beyond financial benefits. Through ‘Nena Pahana’ we contribute to the future of our community while ensuring the drivers remain motivated to provide quality service to their customers consistently.”
Beyond ‘Nena Pahana,’ PickMe offers extensive benefits to its driver community. Drivers receive life insurance coverage up to Rs. 3 million in partnership with Co-Operative Insurance. They are also rewarded through daily, weekly, and monthly incentives. To further ease their financial burden, PickMe facilitates access to exclusive discounts on fuel and vehicle maintenance through various third party partnerships.
PickMe also provides cash vouchers for drivers’ children who excel in Grade 5 Scholarship Exams, G.C.E. Ordinary Levels, and Advanced Levels. Drivers also enjoy specially discounted mobile communication plans, access to subsidised services through third-party partnerships in areas such as health and vehicle care.
These initiatives are part of the broader PickMe Pramuka driver loyalty scheme, which is designed to enhance driver re-engagement, service quality, and efficiency.
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