Brands and Colours
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Colours and brands go hand in hand with each other. They have a strong bond. Without colours, brands will not be able to survive. I discussed the topic of colour psychology in an article I wrote last year, and more questions were raised. Education and information sharing regarding colour palettes and their application in branding and communications was requested. Since the brand personality and its relationship to colours have previously been discussed, I won’t go over them again. The post for today will examine the proper use of colours and the methods that a professional brand marketer can employ when experimenting with colour.
Colour theory and the colour wheel
Have you ever wondered how artists and designers choose the ideal palette?
They make use of colour theory. To find out which colours go well together, colour theory is a useful synthesis of art and science. Isaac Newton created the colour wheel in 1666 by projecting the colour spectrum onto a circle. Because it illustrates the relationships between colours, the colour wheel serves as the foundation for colour theory.
Colour Harmony
Colour harmony is the term used to describe colours that complement one another. These are used by designers and artists to produce a specific style. By applying the laws of colour combinations, you can utilise a colour wheel to identify colour harmonies. In order to identify colours that produce a nice impression, colour combinations establish the relative positions of various colours.
Two types of colour wheels
Two varieties of colour wheels exist. Artists usually utilise the RYB (red, yellow, blue) colour wheel because it makes blending paint colours easier. The RGB colour wheel, which stands for red, green, and blue, was created specifically for internet use since it describes how light is mixed, such as on a computer or television screen.
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