Brands and Colours – ii
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Colours are crucial to the development of a brand. The article from last week focused on the colour wheel. The other crucial topics that anyone working in brand marketing management has to be aware of in order to perform their job effectively will also be covered in this week’s post.
Colours that are primary, secondary, and tertiary
The colour wheel has twelve primary colours. Red, orange, yellow, chartreuse green, green, spring green, cyan, azure, blue, violet, magenta, and rose are the colours that make up the RGB colour wheel.Primary, secondary, and tertiary colours make up the colour wheel.
Primary Colours
The colours that combine to form pure white light are known as primary colours on the RGB colour wheel. These hues are blue, green, and red. Primary colours are those that cannot be combined with other colours in the RYB colour wheel. The primary colours are blue, yellow, and red.
Secondary Colours
Colours created by combining two main colours are known as secondary colours. Three secondary colours are present. These are yellow, magenta, and cyan on the RGB colour wheel. Red and green combine to form yellow, green and blue combine to form cyan, and blue and red combine to form magenta.
The secondary colours of the RYB colour wheel are orange (red and yellow), green (yellow and blue), and purple (red and blue).
Teritary Colours
A secondary colour and a main colour are combined to create tertiary colours. The tertiary colours are six in number. They are orange, chartreuse green, spring green, azure, violet, and rose in the RGB colour wheel.
Red-orange, yellow-orange, yellow-green, blue-green, blue-violet, and red-violet are the tertiary colours on the RYB colour wheel.
Warm and Cool Colours
Warm and cool colours are further divisions of the colour wheel. Colour temperature is another term for a colour’s warmth or coolness. Warm and cold colours are frequently balanced in the colour combinations shown on a colour wheel. distinct colour temperatures elicit distinct emotions, according to colour psychology. For instance, it is claimed that chilly colours are connected to peace and solitude, whilst warm colours evoke feelings of cosiness and vitality.
Colours ranging from red to yellow are considered warm colours. It is stated that these hues evoke feelings of warmth, akin to the sun.
Cool hues range from blue to purple and green. It is thought that these hues evoke feelings of coolness, such as water.
Shades, tints and tones
Black, grey, and white can be added to a basic hue to create different hues, tints, and tones.
Shade
When a basic hue is darkened by adding black, a shade is produced. As a result, the colour becomes richer and deeper. Shades have the potential to be overwhelming and dramatic.
Tint
White is added to a base hue to lighten it, creating a tint. This is helpful for balancing more vibrant colour combinations and can lessen the intensity of a colour.
Tones
A base hue is combined with black and white (or grey) to create a tone. Tone is a more subdued form of the original colour, similar to tint. In addition to revealing intricacies not visible in the base colour, tones are less likely to appear pastel.
Hue, Saturation and Luminance
A hue is basically any colour on the colour wheel. When you are using a color wheel or a colour picker, you can adjust the saturation and luminance of a hue.
Saturation is the intensity or purity of the colour.
Luminance is the amount of brightness or light in a colour.
Conclusion
Brands have no survival without colours. We as brand builders should be well aware of the functionalities of the colours. Adding colours in a meaningful manner will add colours to your consumers lives too.
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