Ogilvy’s Geometry Global wins Bronze at ADFEST 2025
View(s):Geometry Global, a Strategic Business Unit of the Ogilvy Group Sri Lanka, clinched a Bronze Sustainable Lotus Award at ADFEST 2025 in Pattaya, Thailand. The agency won the award in the Education Category for its “Books that Keep on Giving” campaign for ProMate (Printxcel), a leading stationery manufacturer in Sri Lanka. The campaign was the only Sri Lankan entry to be recognised this year at the awards show and further, the first ADFEST win for the country since 2019, the company said in a media release.
ADFEST is a key international awards show and creative festival that focuses on nurturing and supporting the creative industry in the Asia Pacific, Middle East and North Africa (MENA) region.
The ‘Books that Keep on Giving’ campaign by Geometry Global addresses the social need of supporting visually impaired students’ education amid Sri Lanka’s 300 per cent surge in paper costs. Leveraging the insight that over Rs.25 billion worth of paper are discarded annually in the country, the campaign called on the public to donate their used notebooks, which were then upcycled for Braille writing. Repurposing the donated notebooks in this manner meant that they offered visually impaired students the same learning opportunities of a brand-new book, making them ‘Books that Keep on Giving’.
Lalith Sumanasiri, Managing Director of Geometry Global, Ogilvy Digital, and Ogilvy Media, noted, “Winning at ADFEST 2025 is not just an accolade; it’s a powerful reminder of the responsibility we hold as marketers in today’s world. Our ‘Books that Keep on Giving’ campaign is about transforming lives and providing visually impaired children in Sri Lanka with the gift of education and the opportunity to dream big. By repurposing discarded paper into Braille books, we are turning waste into hope and possibilities. This recognition underscores the incredible power of community and creativity to tackle 21st-century social and economic challenges. We are profoundly grateful to ProMate and everyone who believed in and supported this mission.”
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