Promoting Sri Lanka as a wedding destination
View(s):Sri Lanka is being promoted, among other attractions, as a destination hotspot for weddings. Authorities said that destination weddings have emerged as an increasingly lucrative opportunity and the country’s aims to attract 20–25 destination weddings annually, potentially generating approximately US$6.25 million in revenue through high-profile events that attract wealthy guests from around the world.
A discussion for this purpose was hosted at the Ministry of Foreign Affairs this week to explore innovative ways to promote Sri Lanka as a premier destination for weddings. Organised jointly by the Sri Lanka Convention Bureau and the Sri Lanka Tourism Promotion Bureau, the event brought together key stakeholders from the tourism, events, and hospitality sectors aimed at raising awareness about Sri Lanka’s unique appeal, blending scenic beauty, cultural richness, and world-class hospitality; adddressing challenges such as approval delays, lack of standardised processes, and operational inefficiencies; and developing solutions through stakeholder collaboration, including streamlined approvals, single-window systems, and enhanced public-private partnerships, Sri Lanka Tourism said in a media release.
During the event, Minister of Foreign Affairs, Foreign Employment, and Tourism Vijitha Herath, emphasised the significance of identifying and developing emerging trends and opportunities within the tourism industry. He highlighted how such initiatives can greatly benefit the country’s economy while fostering stronger social engagement.
Dheera Hettiarachchi, Chairman of the Sri Lanka Convention Bureau, emphasised how promoting destination weddings not only serves as a sustainable tourism endeavor but also contributes to social development in the country. Buddhika Hewawasam, Chairman of the Sri Lanka Tourism Promotion Bureau, illustrated why Sri Lanka has become one of the most favoured destinations for weddings.
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