Grey’s Creative Festival in Singapore

Grey recently launched the Grey Festival in Singapore to promote and include creativity beyond advertising and encourage interaction between creatives from different walks of life.

Ajai Singh, CEO of Grey Sri Lanka was quoted in a company statement as saying “Grey’s strong brand planning tradition is now being matched by its renewed vigour on the creative side, and this landmark event which includes creative minds from different fields, puts creativity on a common platform, a platform where interaction and learning take place.”

The 5-day festival captured the evolving face of Asia through the medium of performing arts and contemporary dance forms. The opening night unfolded into an exciting event in Singapore which touched other countries and cultures, through sequential performances spread across Asia. The Grey Festival was a first by a global communications company.

This particular chapter of the Grey Festival focused on performances and lectures by leading contemporary dancers who reinterpret their country's rich, traditional 'past' in dynamic and surprising new ways.