Michael Conrad to speak at IAA Leadership Forum

Michael Conrad, president of the Berlin School of Creative Leadership, and an acclaimed veteran in the field of creativity in advertising is making a presentation at the Second IAA Leadership Forum organised by the Sri Lanka Chapter of the International Advertising Association (IAA) on Tuesday.

Key note speaker for the IAA’s Second Leadership Forum, Conrad will draw from his many years of experience to educate the audience with an insightful presentation entitled “Crafting Creative Properties”, which focuses on developing creative leadership, judgment, inspiration and collaboration in order to create quality ideas that inspire enduring belief.

Commenting on Conrad’s visit, Ranil De Silva, President of the IAA’s Sri Lanka Chapter, said the industry was sure to benefit from the ideas put forward by an individual who is widely applauded and revered.

He added, “Conrad has seen and experienced the many changes within the global advertising industry, and I am confident that his presentation will be beneficial to our industry.”