Critical updates on the latest opportunities and challenges for emerging Asian brands, the latest innovative techniques in differentiation, changes faced by brand owners in Asia, how to build strong B2B brands were issues raised by Milinda Wijayasekara, a sales and marketing trainer at the conference ‘BUILDING AND MANAGING BRANDS’ held recently in Singapore.

Mr Wijayasekara was one of the workshop leaders at the seminar organised by Asia Business Forum (ABF) . He emphasized the importance of building the mindshare of the consumer as branding is all about what others think.