MAS Holdings and the activation agency Ogilvy Action were awarded the Effie Sri Lanka 2008 Award in the Corporate Reputation and Professional Services Category in November 2008 for the MAS ‘Eco Go Beyond’ Sustainable Development Education Programme.
During the judging process, Effie took into consideration not only the successful combination of all disciplines of a marketing program; planning, media, creative, market research, but also its management thought process and continuous improving culture. The winners also demonstrate client/agency partnership in the creation, management and building of a brand, according to a MAS press release.
Launched in 2006 the Eco Go Beyond programme is a key strategic corporate responsibility initiative of MAS Holdings which focuses on sustainable development education and mindsets.
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