The new brand of Sri Lanka Tourism ‘Small Miracle’ .
will be launched in June along with a well planned communication campaign.
Sri Lanka Tourism is also looking at promotional activities with hotels and the national carrier SriLankan Airlines, aimed at primary markets such as France, Germany, and UK for the summer, which is a tactical offer introduced to those markets.
A post card campaign will be launched, where 250,000 post cards will be distributed among visitors while a discount booklet will also be simultaneously distributed with over 50 discount offers from a range of hotels, shopping malls etc.
The domestic tourism component, which was launch under the ‘Narambamu Sri Lanka’ campaign has brought about positive results and Sri Lanka Tourism would launched an advertising campaign targeting the local market in order to increase occupancy levels as well as create awareness on ‘off the beaten track’ locations of interest in the country.
Sri Lanka Tourism has created a separate Events Strategy for Sri Lanka Tourism, where a large number of events have been created in order to attract more tourists to the country. Consequently there will be several exciting events coming up this year including the Hikkaduwa Beach Fest, Negombo Beach Fest, the Jazz Festival, Tea Festival, and the Kandy Festival. |
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