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FIFA President initiates development programme
President of the International Football Federation (FIFA), Joseph Sepp Blatter, has initiated a new development programme called the "COM-UNITY" Programme to be held on May11, 12 and 13th 2004 at the Football House. This is the pioneer effort in this Asian region to hold such a Programme. The first of its kind was held in Botswana.

The objective of this course according to the Director of Marketing and Communications of the Football Federation of Sri Lanka (FFSL), Rukmal Perera, is that Manilal Fernando, President of the FFSL and FIFA Development Officer for the South East Asian region wishes to improve the relations between the Community and the Football Federation.

Thereby a workshop that can be essentially described as a "Presidential Programme" placing its emphasis on "Communication through Unity", which is essentially an awareness programme, has been arranged. The purpose is to improve the awareness of football.

"We have to emphasise the value and importance that soccer can have in a society. We have invited people from the Government i.e. the Minister of Sports and Youth Affairs, Jeevan Kumaranatunga, Deputy Minister, Sripathi Sooriyarachchi. Others invited are those from N.G.O's and other marketing partners and pf course, the Media' outlined Rukmal Perera. Further the FIFA experts will distribute communication and marketing skills to help attract marketing partners.

Five eminent personalities from FIFA will be called upon to hold this conference. Jurg Nepfer -Development Division. Aelian Leiblang from FIFA Communication, Jungi Ugura from Japan Executive, Clare Kenny-AFC Marketing and Mohamed S. Hussein from Iraq.

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