Tourism
Elephant Corridor spawns more
'life style' hotels
Pani Seneviratne, our specialist writer on travel and tourism,
this week takes a look at a company that has been making waves in
the industry and probably accumulating "enemies", and
its plans for the future.
Claiming
a huge success for Elephant Corridor during the 18 months of operation
in Sri Lanka, Susanne Filippin, Managing Director of Sanasuma Developments
(Pvt.) Ltd recently disclosed plans for the development of three
major projects in the island.
They
will all be built and operated along the same lines as the Corridor.
Susanne, an owner of art galleries and restaurants originally from
Germany, has acquired much of her familiarity with tourism in the
Seychelles. She met her collaborator who owns the 200 acres of land
on which the Corridor is built five kilometers away from Sigiriya.
In her opinion, Sri Lanka is not a beach destination. The island
has much more to offer the traveller who wants an experience close
to nature. According to Susanne, when her company builds a hotel
in any particular area its focus is on highlighting the significance
of that location - its nature, culture or any other landmark it
is known for.
Guests
who stay at these hotels have an unhurried routine, unrestricted
by rules and time schedules. As the brochures say, you are encouraged
to "follow your biological clock.
You
could have your meals served when you are hungry, in your preferred
style, en suite, at a speciality restaurant or even outdoors under
the trees".
Three
hotels are being planned for construction next year - Jungle Bay
in Yala, Dancer's Crag in Kandy and a city hotel in Jaffna. They
will have 20 suites each on an extent of 20 to 25 acres of land
in each case. Each of these projects will cost half-a-billion rupees.
Like the Corridor, room tariffs will be kept high - from US $ 250
to $1250. The company is talking to investors and financiers who
are said to be "showing great interest in the concept and the
projects to which it is committed".
The
company, which calls itself "Our way" also hopes to make
a substantial contribution to human resource development. Each hotel
will produce 20 managers with each suite being treated as a separate
unit under a manager looking into every need of its guests.
They
want to build at least another 10 "life Style" hotels
in different parts of the island such as the east coast, Hantana
and Galle in addition to a few theme parks. That speaks volumes
for their confidence in the success of this concept. If that were
so - it was time to ask a sensitive question - why was it reported
that the Corridor was up for sale recently? Unmoved, Susanna Fillipin
responded: "That was a rumour planted by our competitors"
Is
that a sign that tourism has entered a new phase of growth and intense
competition?
(The writer could be reached at panis3@yahoo.com). |