LIOC
says it can sell LP gas at a profit
Lanka IOC, which broke the effective monopoly of multinational Caltex
in the lubricants market, is set to challenge the virtual monopoly
of Shell in the LP gas market and says it can sell at prevailing
prices and still make a profit.
Lanka
Indian Oil Company, which plans to make a public share issue to
raise funds this week, is looking to venture into new avenues of
petroleum products such as bunkers and aviation fuel, apart from
LP gas.
LIOC,
the subsidiary of the Indian Oil Corp, which is the second player
in petroleum retail market, plans to issue 100 million ordinary
shares with a par value Rs 10 in the IPO set to open on November
29, 2004 Its entry into the LP gas market comes despite the challenges
faced by the existing players with rising oil prices and the government's
refusal to pass that burden to the consumer.
Shell
Gas Lanka dominates the LP gas market with a market share of more
than 85 percent. Mundo Gas, the third player in the gas market,
has pulled out because of losses and the company is to be wound
up.
Shell
has said it will continue to operate despite an apparent loss on
every unit sold in the market. LIOC is confident of their ability
to serve the Sri Lankan consumer at the same prices that are prevailing
in the market and still not make a loss. This was revealed to The
Sunday Times FT by LIOC Managing Director Mahadevan Nageswaran at
a conference held last week on the company's IPO.
LIOC
will have the ability to do this because of the economies the company
operates with, he said. IOC is one of the largest producers of LP
gas in the world producing under the brand name Indane and it plans
to take advantage of this core competency.
LIOC's
biggest investment will be the construction of a new lubricant blending
plant in Trincomalee for which a total of $15 million will be set
aside from the IPO. IPO money will also be used to refurbish the
existing LIOC outlets and on other expansion plans.
LIOC
is also looking at bunkering and aviation fuelling with the bunkering
operations expected to be carried out from Trincomalee. The aviation
refueling industry, which has grown rapidly, is expected to grow
further with the increasing tourism prospects. |